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In 2003 a TV Station in Chile Inserted Clever Beer Ads into a Star Wars Broadcast. Cerveza Cristal!
https://www.youtube.com/watch?v=897lO9mZOL8 - 3 minute video from HelloGreedo
“In the future it will become even easier for old negatives to become lost and be “replaced” by new altered negatives. This would be a great loss to our society. Our cultural history must not be allowed to be rewritten.” - George Lucas