Alderaan said:
RO did poorly in China this weekend and its overseas BO receipts have been below expectation. Obviously it did quite well in the U.S.
TFA set an opening weekend record in China last year, but BO collapsed there in Week 2.
Looks like the Disney movies are fleecing people out of nostalgia dollars, while at least in China where the people in general have no connection to the OT, the reception has not been good.
Yes, the Chinese are much more discerning; they love great films like the Fast and the Furious (pick a number) and Warcraft.
In any case Domestic revenue is worth quite a bit more to studios than much of the international take. As an example… it’s estimated that studies get about 50% of the box office revenue in the US, but only 25% in China. That’s largely why Rogue One made something like $100 million more in profit compared to Captain America Civil War.
For whatever reason SW films are by far the most popular franchise in the Anglosphere, but not outside of it.