What's with the generalities? A lot of Trek fans love Star Wars, myself included. SW is the main reason Paramount bumped what might have been a short lived tv revival into a full fledged big budget movie.
Star Trek did do alien bar fights and a giant planet destroying machine first. ;)
Both films have drawn upon universal themes of a hero's journey from callow youth to experienced leader. Luke and Ben have been compared to Arthur and Merlin since the beginning. Spock is Kirk's Merlin in a way.
I thought Abrams made a damn good movie. I'm not a fan of shaky cam, nor lens flares, but the movie has an epic feel to it. Only Star Trek could be rebooted like this, and keep what has gone before, yet have it be a new separate timeline where things will be different. I hated what happens to Vulcan, and Amanda's death, but in terms of the story they made sense.
And being a "tv guy" doesn't mean you can't make feature films, just ask Steven Spielberg. ;)
Going back to Kirk and Spock was really the only way to go, they are the characters even non-fans know.