Anchorhead said:
I thought this was a very interesting article about the current state of the Summer Blockbuster, and in a sense the film industry as a whole. We were discussing this at work recently. We also touched on it here, in Gaffer's G.I. Joe discussion.
http://www.nytimes.com/2009/08/09/movies/09scot.html?8dpc
This passage from the article really stood out to me;
...those reliable axioms about the taste and expectations of the mass movie audience are not so much laws of nature as artifacts of corporate strategy. And the lessons derived from them conveniently serve to strengthen a status quo that increasingly marginalizes risk, originality and intelligence.
To me, reality television falls under this same umbrella strategy. If the studios (film & TV) serve only crap - then that's what people will watch when they tune in or go the local theater. The studios created the world they claim we want. The truth is, they seldom offer up alternatives. It's like the owner of a sea food restaurant claiming that his customers only want fish because that's what they always order.
To me, it doesn't feel as though there are any signs of this trend letting up. We've had multiple discussions on this very board - a board where films are a major theme and the members span several generations - and it doesn't appear to me that being spoon-fed two hours of shiny objects and pretty colors is what movie-goers really want. Yet, we continue to get it anyway. No wonder so many people feel disenfranchised these days. We're losing our voice, while the studios continue to say they hear us.
I don't see the business ever changing for the opinions of the movie goers. Come on, they toss out sequels, remakes, and prequels then the go running to the bank with their wheel barrels and shovels then they do the same thing next month. If they are making the cash, they aren't going to change a thing. This article made me happy (because someone agrees with me FINALLY) and sad because it's the truth!!
Now I bitch and moan about the condition of Film,TV, Music, Etc all of the time. Things are so bad that I am thinking of just unhooking my cable and just watching movies I know are good. Because I won't be dissapointed and I won't be wasting my money on seeing one more shootemup movie. The article had another great thing to say about the movie up.
“Up,” the only hugely successful movie of the summer that engages genuinely adult themes. It’s about loss, frustration, disappointment. And it offers one of the season’s most pointed and paradoxical lessons. If you want to make a mature film for mature audiences, make sure it’s a cartoon."
Now I understand the meaning of Metallica's song "Sad But True" even more.