- Post
- #395047
- Topic
- Things you like/need that they've discontinued
- Link
- https://originaltrilogy.com/post/id/395047/action/topic#395047
- Time
auximenies said:
People go to McD's not to get "adult" food, or gourmet burgers, but to get burgers that taste nothing like what one could make at home.
That whole "adult taste" thing was just marketing, and dumb marketing at that. The thing tasted NOTHING like a sandwich you could "make at home" (however, if you are able to make a sandwich like the Arch Deluxe at home, please send me the recipe!) or like a gourmet hamburger (McDonald's and gourmet can't be used in the same sentence, it is like saying "down in outer space" or "up in the deepest depths of the Pacific Ocean". The thing simply tasted like a McDonald's hamburger on sourdough bread and with some fancy sauce, and it was absolute awesomeness! It was still the same old crap they had always sold, only it was about 100 times as awesome.
I don't think it failed because it tried to be something fancy when people only eat at McDonald's when they are in the mood for a mouth full of crap. A big part of why it failed may have had something to do with the fact they advertised it as something that any kid on earth would be horrified to have to eat. I remember huge billboards featuring various kids with disgusted looks on their faces while seated in front of an Arch Deluxe. Yeah, real brilliant marketing! Hey kids, guess what? You're absolutely going to hate this new sandwich we've created! So don't even think about ordering it! And I can't imagine too many adults thinking, "Gee, if kids are grossed out by it, then it must be one heck of a sandwich! I think I'll order one!" That said, I wasn't an adult during the poor thing's short life span, and I absolutely loved it.