Yeah, as much as I hate the whole idea of the The Force Unleashed story wise, as just a mindless Star Wars game where you can go around with a light saber and force powers, it looks pretty cool. Come on, we all spent our childhoods wanting to do that kind of stuff, and wishing there was a game that really made you feel like a Jedi. Dark Forces II was the first game that did that for us, and as lame as the story line and cut scenes were to that game, it was awesome. Jedi Knight II was even better, and Jedi Academy kind of managed to blow. If the Force Unleashed manages to capture any of that feel at all, it could be fun.
Just put this in the same category as you'd put Elseworlds or What If comics, they don't fit into the real story line, but they are as fun as hell to read.
LFM already markets the crap out of Star Wars in every way possible, just because they are marketing the crap out of this as well does not have to ruin the whole game (if it turns out to be even worth playing). Just ignore the hype and play the game, or don't.
that new starwars game coming out on the nintendo wii seems like it'll be a true jedi experience. though, it looks something like a mortal kombat or soul calibur remake only its star wars.