Jay said:
Uh, wrong. I don't expect anything to be cheap. I expected player prices to be high when there was a format war. That ended in January or February. Player prices dipped slightly after that and then went right back up. Prices showed no signs of dropping until Black Friday. Retailers have been offering steep discounts on everything else except Blu-ray players. Games, clothes, movies, etc, etc. Everything has had steep discounts except those damn players. Even Sony didn't drop the price of the PS3 going into Black Friday. The XBox got a price cut though and saw an 8% increase. Nintendo didn't need to since they've been selling like mad anyway.
When there's no competing format, I want it cheaper sooner, yes. When dual format DVD burners appeared, burner (and media) prices started to drop significantly. Burners went from $300 (dual format) to under $100 within a year.
You expected player prices to decrease with no format competition? Seriously? It's precisely because of the format war that you can even find $250 Blu-ray decks. Without HD-DVD, $400 to $500 would be the current price--and much better for the consumer electronics companies trying to turn a profit.
During the DVD/Divx war, prices were pretty steady. Once Divx died and there was a single format for everyone to adopt, prices declined...dramatically. My first player was a $300 Toshiba which had all kinds of outputs and built in decoders (none of which I needed, but I didn't know that at the time). About a year later I got an Apex for about $150. Several years after that, I got a Cyberhome for $50. Both the Apex and the Cyberhome were considered "cheap chinese players". But they still worked.
When there are dual formats competing, people don't buy for fear of having a dead format. When it's only one format, people don't have that fear. Look at the price of DVD burners during their format war. Prices stayed around $300 for a long time because no one wanted to end up with a dead format. Once dual format burners hit the market, nobody cared what type of media they bought anymore and prices started to fall.
You do understand that the companies making these players need to turn a profit in order to stay in business, right?
I understand that Sony seems to be the only company losing money and the best player right now. I have heard nothing about any other company losing money on Blu-ray players and I highly doubt they're being sold near cost.
And you also understand that a barebones BD drive for a computer is a totally different animal from a self-contained, standalone deck with more materials, hardware decoders, software programming, more parts, more engineering and QA, and higher manufacturing and shipping costs, right?
The difference is minimal. The drive still has to be able to read a BD. Beyond that, the computer drive uses software for the decoding while the standalone uses hardware. It's the difference between a chip and a piece of software. Both have a board for the drive to plug into. Other than shipping costs, the differences are minimal.
What I've read recently is that the reason some discs are really slow is because of BD-Java. This doesn't surprise me at all. The Cell processor in the PS3 is very fast, so it can load those discs with no problem. Standalone players don't have such a fast processor, so they take considerably longer (surprise, Java is slow). Looks like Sun pulled a fast one on the entertainment industry with Java. Yeah, you can get more interactivity, but it's slow as hell. This is probably also leading to slower adoption since no one wants to wait several minutes for a disc to load so they can watch the movie. When faster players hit the market, perhaps adoption will pick up.
Finally, you understand that the US dollar is weak at the moment, right?
Every currency is doing bad right now, not just the dollar.
Of course you do, because these things are obvious to any reasonable individual who understands that there are costs to doing profitable business in a down economy. Unless, of course, Wal-Mart has conditioned you to think you deserve much more for much less.
There you go with the Walmart attitude again. Prices were high before the economy slowed down, I've already gone over that. Prices touched record lows on Black Friday and then went right back up (unlike everything else).
Maybe the reason you didn't see steep discounts on all those Blu-ray players is because they're already selling close to cost.
And maybe it's also because people still don't see the need for Blu-ray. I see a lot of HDTVs being sold, but not a lot of Blu-ray players.
We also didn't have to worry about getting DVD players that couldn't play certain "future" content due to different profiles. Every DVD player released with the logo had to be able to play all the features in the spec. Even the players that did have problems were updated to work via firmware or by mailing the player in. A Blu-ray profile 1.0 or 1.1 player won't be able to play 2.0 profile content. The only thing I'm aware of that was added to the DVD spec later was mp2 audio since most of the cheap software used that and then those discs couldn't be played on earlier players.
This argument is getting stale. Everyone acknowledges that buying a Profile 1.1 deck means you might not be able to watch some stupid PIP window during playback.
And the average consumer hears "Some features one new discs might not work with this player." Then they look at the cost of a profile 2.0 player and say "Forget it." When the price comes down (if it does), then they'll buy it.
By the way, those DVD players you mention? Buggy as hell and more expensive at this point in their life cycle than Blu-ray decks. DVD hardware buyers back then had to tolerate high prices and sometimes shitty performance. The main difference is that firmware updates didn't come every other month and the shitty player you bought in January was still the same shitty player in December.
What DVD players? I never had a DVD player that didn't play a store bought disc just fine (other than T2 Ultimate Edition, for which I received a free replacement player). From my Toshiba (bought just after Divx died) to my Cyberhome (finally crapped out after 2 years of use, only ever had a problem with Underworld: Evolution because of something Sony did to it) I've never had a problem with any DVD player I've bought. I've never had a problem with a PC DVD drive either.
And it sold 13.5 million DVDs. Still looks like a niche compared to the DVD market.
Please read this topic at AVS. It's the most even-handed debate I've seen regarding Blu-ray's relative success or failure. Of particular interest is the discussion centering around the absurdity of judging Blu-ray's success against DVD, which is the most successful and most quickly adopted consumer electronics product of all time. Interesting point to note: the adoption of color TV and its speed in overtaking black and white would be considered a failure today if held to the same standard.
The Digital Bits also had an article last Christmas. In it, they spoke with retailers about Blu-ray adoption. The retailers all told them that any new format pretty much has 3 holiday seasons to be adopted or it dies or becomes a niche. They asked them this because they (the bits) were starting to get worried that Blu-ray was going to become a niche during the last holiday season. When the format war ended in February, they breathed a cautious sigh of relief. But it looks to me like Blu-ray may still end up a niche format. With upscaling players looking nearly as good as Blu-ray and costing far less, what reason do most people have to spend even more money on a Blu-ray player? None.
Maybe Blu-ray will pick up speed, but I'm not holding my breath. And when I compare it to LD, I'm only comparing it as a niche format (selling 1 million copies compared to 13.5 million, in my mind, makes it a niche). It may be a much more advanced format, but if the average consumer isn't buying them, then it's not going to catch on.
These debates with you are endless. You expect more for less, have no appreciation for the economics and costs of doing business involved in marketing this type of product, and you make invalid comparisons to other formats and hardware products that have no bearing on the relative success or failure of Blu-ray as a format.
Yes, I do expect more for less. I expect to get a new video card for the same or lower price as my previous one and that it'll perform better (shock, it always does). I expect a new car for about the same price as my last one, but with better features (never failed here either). Same goes for everything. The cost of the new item might be the same as the cost of the old item when it was new, but we get more for the same money. So we do get more for less. With Blu-ray, I'm not seeing that happen.
The original high cost of Blu-ray was said to be because they had to retool all their production facilities for the new format. That was 3 years ago. I would've expected the cost to make a Blu-ray player to have come down sharply by now. Just like everything else, once you know how to make them and how to do it efficiently, prices generally drop. Again, I'm not seeing that happen. Players are the same price today that they were 3 years ago. Only used players have dropped in price (shocked). The PS3 is the only one that costs more, and it still seems to be the best one.
Also, it's a fact that the CEO of Sony Electronics stated we wouldn't see $200 players this year (2008). Why not? Maybe in 2009 and with a global downturn, that may have to happen if they want people to buy them. It's also a fact that the BDA won't license the tech to the Chinese for fear of "piracy" and "cheap chinese players". Why not? Cheap chinese players got DVD adopted rather quickly. The expensive non cheap ones are better, but most people don't want those.
I know two people that have Blu-ray players. One of them has a PS3, the other has a PS3 and had a standalone. The person bought the standalone during a Black Friday sale and it has since crapped out on him (he returned it for a refund since they wouldn't exchange it). Everyone else has upscaling DVD players since they look just as good at a fraction of the cost.