Originally posted by: The Bizzle
lynne.hale@lucasfilm.com
This is the response I just sent back to her:
Subject: Hey Lynne. Read your email response.
And that part where you say “we could not put the extraordinary time and resources into this project as we did with the Special Editions?”
The extraordinary time and resources bit is a crock. You guys rushed Lowry for the 2004 editions, and no one's even asking for THAT level of dedication here, really. We just want new transfers. It can be done, and we know it can, we know the film elements DO EXIST, and that this transfer CAN be finished. No one’s talking pristine cleanup, dirt removal. Just a new master, not the old 93 laserdisc master. Which, by the way, made your publicity dept look a little foolish, since Jim Ward said Lucasfilm looked deep in the vaults for elements. How deep you gotta go to dig up the LD master?
If you simply JUST DON'T WANT TO DO THIS then say so, but don't hide behind some set of false mitigating circumstances designed to shift blame from this shoddy business decision. It costs money to make money, you've got 12 billion in merchandise sales over the past 30 years, you can cough up the relatively low price for someone along the lines of Robert Harris to go in and, using the film elements that ARE more than likely available, give the Star Wars movies some semblance of justice.
Dont' say you can't. Because that rings utterly, hollowly false.
If you're going to spend all that marketing money making these original versions the crown jewel of your campaign to get these discs out the door, you can spend a little bit more to polish that jewel instead of trying to shove a Crackerjack ring in a black velvet jewelry box and telling me how much fun I'm having for getting it. Because the focus of your marketing isn't "You can buy them separately for the first time ever." it's "BUY THE ORIGINALS FINALLY." So something seems a little incongruous that you're willing to spend on the advertising but not the picture itself.
It's well within your means and well within street date. License it out if you have to. If you can license out the right to make Jar Jar lollipops where 7 year olds suck on his tongue, you can license out the originals to a company like Criterion to do justice to the films where you won’t. You’ll still get the money and then some, without actually putting ANY of the cost in that way.
The options are sitting there, BEGGING for you to take one of them. And instead, you pick the worst possible option and then try to market it down our throats as a fun gift and the center of your campaign. That’s beyond dishonest.
Your company is better than this. Prove it. Please.
Yeah, time to send responses back to lynne.hale@lucasfilm.com. That is if we have any fight left. I see a lot of dejected "dammits' going around and fans seriously think it's not worth it. But man--if they're not going to even TRY, then they need to license this out to a company that will. they'll still profit, they'll still get their money. They won't have to put the effort in like they apparently can't be assed to do. Someone else can, and someone else will. You think Criterion is gonna turn this down? You got Robert Harris volunteering. They wanna do it--LET EM.
There's still time.
Maybe since the response was an auto response cut and past job, we should do the same to her. Is lynne.hale@lucasfilm.com a real working address though?
