I agree about JJ being more of a TV guy, his movies have not been the greatest, but his TV shows have been hits. This new Star Trek is obviously targeted at younger audiences, going the hot young people route. Star Trek really drove itself into the fround with Nemesis and Enterprise. With the cancellation of Enterprise we saw a world without a current running ST TV series for the first time since the long gap between TOS and TNG. Nemesis, though set up with an ending that demanded a sequel, always had an air of being the last one to it, even in its advertising. After Nemesis, we all knew it would be a very long time before we saw another ST in the cinema. After Enterprise, we knew there would very likely never be another ST tv series again.
Personally, I am pretty surprised that another ST bounced along this quickly. The point of this new movie is to revitalize the series, to move on from what it has been stigmatized as (Star Trek? Eww, nerd alert.) and to transform it back into something that can turn a good profit. The whole idea of this new movie from the very start has reaked of failure. Even if it has commercial failure, it will likely be a failure to the fan community (maybe it will cause a rift in ST fans as the SE and PT has caused in the SW fans).
That is why a guy like JJ is doing this film. He is talented with gathering a bunch of good looking people, putting them into a situation involving mystery and suspense, and creating a commercial success. If it weren't for Lindeloff and the aspects he brings to Lost, I am not sure I would enjoy that show as much as I do, at this point JJ is just a name attached to it because he helped create it and worked on it in season one, now he really has nothing to do with it anymore. I don't think that is a bad thing.
As for CG in movies, it has always been my opinon that movies should be built to last, CG feel like 'a quick fix that will look okay today and like crap tomorrow, but who cares because we are not selling it tomorrow, we are selling it today.'
Watching a ten year old movie that used CG effects is extremely jolting. Watching movies and show with CG effects from just a few years ago is bad enough. I have been watching my way through Firefly again recently, and man, those CG space shots can look pretty bad at times. It is forgivable with a TV show like that, because the budget is small. But why do that for a multimillon dollar block buster? Take a look at I Am Legend, I love the book, and I didn't think the new movie was too bad, but the CG really ruined it for me, it looked so bad I just couldn't take the film seriously. Had it used real actors in make up, it would have been like a completely different film.But why should they care? It made its money, onto something new.
Some students turn in papers that were obviously aiming for an A, then other student turn in papers that give away the fact that they really don't care, all they want to do is get the paper done and turn it in and hopfully get something higher than a D on it. Movies like I Am Legend and the prequels feel like the later. "Let's get this done and get it out there." Movies like Serenity, Lord of the Rings and the first SW movie feel like the former. It is obvious that they were built to last, and that the filmmaker did everything possibly to ensure that. Ten years from now CG ants will look lit shit to even the least picky of eyes, but the tarantulas and snakes in Raiders will still creep some some people out, or at the very least look real because they are.
You can use CG on a A grade movie, it just has to be used the right way. Doing the whole movie in front of a green screen and using as few props and sets as possible gets an F in my book. It is just too convienent and in the end looks like garbage. Lazy filmmaking.