Amidst a fascinating compilation of studies from Stat Significant about the uniqueness of the Star Wars fandom, I want to start a discussion about where Star Wars can go in future projects that could create unity and growth. I’m opening with my personal analysis of the state of the brand, and want to keep track in this OP of various recommended projects to track ideas and see what eventually comes to pass.
The State of Star Wars in a Post-Acolyte World
As I reflect on the state of Star Wars after the last 7 weeks, it has become clear that this fanbase is truly unlike any other in existence. It is an unruly beast with many heads, akin to some Biblical creature in Revelation. How does one tame (or at least direct the aggression of) this wild beast into a well-behaved pet? Disney+ has been hemorrhaging billions of dollars over the last few years. Star Wars hasn’t been in theaters for nearly 5 years, and it has been nearly 8 years since there has been a movie that was not extremely divisive and also financially successful (Rogue One). The High Republic sales are astronomically lower than previous EU, and modern video games have been released at a snail’s pace. We’ve also seen one of the most successful original streaming releases of all time in the Mandalorian, had numerous big money-making films like TFA, received critically acclaimed and successful “Jedi” games, and had some great additions to comics and novels in the canon timeline. This is of course a natural ebb and flow of a multi-billion dollar effort. It isn’t unexpected, and such a large purchase and integration is bound to have times of trial. However, there are clear signs of the uniqueness of these challenges. The present divisiveness has grown into a festering wound that I would like to see addressed before things get worse.
The OT v PT war of the early 2000s was our first glimpse at what was to come (the mini-controversies of RotJ feeling more “childlike” are microscopic bacteria compared to what is visible today), and today’s divisive battle makes that initial trilogy duel look like toy soldiers in a sandbox. If any semblance of unity or shared enjoyment is the goal (and perhaps it’s not, perhaps Disney is simply done with certain sects and wants them to fade away into the abyss) then the path forward must involve a concerted effort to understand and address the diverse expectations and preferences of the fan community. I hope the goal for Star Wars is still to tell timeless stories that deal with issues that cause us to question and come away with positive understandings of spirituality, mortality, peace, love, selfishness, emotion, reason, etc. All of this value is taught through a fantastic sci-fi fantasy setting with depth in lore and vast buckets of technologies and species. I think this worldwide phenomenon of Star Wars is still waiting to be utilized and by acknowledging past missteps and actively working towards a more unified and satisfying narrative approach, the franchise can regain its cultural footing and continue to inspire and captivate audiences around the world.
This preface analysis aims to dissect the current state of the Star Wars fanbase, identify the core groups and their unique perspectives, and propose strategies for fostering a more cohesive and harmonious community. Only by embracing the richness of its diverse fanbase and catering to the various cliques can Star Wars hope to chart a course toward a brighter, more inclusive future.
Core Groups of Star Wars Fans
The Star Wars franchise, spanning nearly five decades, has cultivated a diverse and passionate fanbase. However, this diversity has also led to deep divisions among fans, each group with their own preferences and criticisms. Understanding these core groups is essential for fostering a passionate community. Here, I identify five main categories of Star Wars fans and explore strategies to bridge the gaps between them.
1. Original Trilogy Purists
Characteristics: These fans hold the OT as the pinnacle of Star Wars. They often critique changes made in special editions and may be skeptical of new additions to the saga, such as the PT, and animated projects.
Preferences: Practical effects, 80s nostalgia, original storytelling, and the character arcs of classic heroes like Luke, Leia, and Han.
Challenges: Resistance to new characters, ideas, and storylines that deviate from the original trilogy’s tone and style.
Solutions and Specific Projects -
Restoration Projects: Restore and release the original theatrical versions of the original trilogy on Disney+. This project can be announced in Year 1 of this plan and released in Year 2, providing OT Purists with access to the untouched classics. (GL has said he doesn’t necessarily care for these to be re-released, but somehow, some way there has to be a way to get these made available on D+. You would instantly buy massive favor with this sect if these were readily available for viewing on their home devices)
Spin-off Series and Films: Develop a series focusing on the untold stories of original trilogy concepts. For example, a series exploring a Stormtrooper’s journey in response to the Death Star’s destruction, a Rebel Pilot’s missions in the Galactic Civil War that culminate at RotJ (Rogue Squadron, the “top gun” themed film seemed to be a perfect fit here), or even use an existing character like a young Wedge Antilles. This can be pitched in Year 2 and released in Year 4.
Tribute Documentaries: Produce a documentary series, “The Legacy of the Original Trilogy,” featuring never-before-seen behind-the-scenes footage and interviews with cast and crew. Film new interviews reflecting back on “the good ol’ days”. This can be announced in Year 1 and released in Year 3.
The reality is that this group already feels disenfranchised, and at ~40 years out from their conception, they are genuinely dying out and cannot carry the brand forward. But they should be absolutely treasured for eternity and be given a respectful send-off.
2. Expanded Universe Enthusiasts (Here I am, Lord. Uh, I am a member of this sect is what I mean)
Characteristics: Devotees of the now non-canonical Expanded Universe, rebranded by Disney to be known as “Legends”. They appreciate the depth and complexity added to the Star Wars lore through books, comics, and games. Open to different storytelling methods and perspectives, but needs to respect big-picture Star Wars themes.
Preferences: Characters like Grandmaster Luke, Mara Jade, Revan, and Darth Bane, and events such as the Yuuzhan Vong War or Mandalorian Wars. Essentially, prefer the “ruleset” of the 80s-00s and do not like seeing much changed from what they know.
Challenges: Discontent with the Disney acquisition and subsequent rebranding of all the EU as non-canonical, receiving no new production (Except SWTOR, I still see you, sweet prince), and do not enjoy having aspects of beloved stories being mildly adapted into “lesser” versions in Canon. Ie: The Solo movie poaching minor arcs of the EU book trilogy while ignoring the core story and pacing of said trilogy.
Solutions and Specific Projects -
EU Characters Faithfully in Canon: Introduce beloved EU characters into the new canon through series and films. This cannot be done in a way that deeply alters or lessens their previous storylines. Place these characters into situations that don’t alter their previous arcs. Let fans continue to personally headcanon ways for EU and Canon to co-exist. For example, bring Mara Jade into a Disney+ series exploring her life pre-EU introduction in the timeline. Use her in Canon stories around big events in the EU. Announce these projects in Year 1, with a release in Year 3.
Animated Series: Develop an animated series that faithfully adapts popular EU storylines like the OG Tales of the Jedi comics and doesn’t get close enough to Canon to interfere with it. I would additionally look at diversifying the animated art styles. TCW style is great, but not conducive to all storylines. Look at how Visions diversified the studios. I can see something like Arcane for this project. Announce in Year 2 and release in Year 4.
Re-cast and Tell EU Stories Set in the EU: I’d put this 5-10 years down the line… but recast Han, Luke, Leia, and create the EU Thrawn trilogy/NJO. Don’t worry about Canon integration, just openly release some EU stories set in the EU. No reason we have to forget these beloved storylines just because TLJ Luke exists. Let each sect keep their beloved stories. Thrawn Trilogy is the most influential EU project of all time. The Heir to the Empire novel alone sold 15 million copies, which is roughly equivalent to 20% of the tickets sold for Return of the Jedi. This statistic alone highlights the substantial fanbase dedicated to the Expanded Universe, and that is just one single novel. You would print money moving from this trilogy to NJO in live-action.
3. “George Lucas Star Wars” Defenders
Characteristics: Fans who grew up with the prequel trilogy and appreciate its story arcs and character development, particularly of Anakin Skywalker. Deeply appreciate the OT as well, but generally like the movies and maybe a couple of games and shows.
Preferences: Political intrigue, expansive world-building, large-scale battles, and the Jedi Order/Galactic Empire’s rise and fall.
Challenges: Sensitive to criticism of GL Star Wars, not fond of Canon additions that add to/alter the context of the original saga’s events.
Solutions and Specific Projects -
Clone Wars Continuation: Create an additional season of The Clone Wars to explore untold stories and character arcs. Finish Utapau arc, Son of Dathomir, Dark Disciple, untold Boba v Cad story. Move on this immediately, almost every group will love this. Announce in Year 1, and release the new season ASAP.
Continue Saga Novels: Commission a series of novels set during the GL Skywalker saga, focusing on key events and characters like Mace Windu, Sidious, and Boba Fett. Canon seems to be doing this currently to a degree, but it’s disjointed and completely up against a wall with the EU. Notice how they will not retell EU stories and they’re towing an awkward line here. Not sure what the solution is honestly, but there needs to be a new strategy for the book releases as sales are currently abysmal. Announce a new plan rollout in Year 1, with the first novel released in Year 3.
Expanded Universe Film: Produce a live-action film that delves into the complexities of the Clone Wars from different perspectives, such as a war drama. Perhaps a Quinlan Vos movie, might be a good slot for Filoni after his Thrawn movie. Announce in Year 2, release in Year 5.
4. Disney Era Admirers
Characteristics: Fans who enjoy the new direction taken by Disney since acquiring Lucasfilm. This includes the sequel trilogy, standalone films, and new series like The Mandalorian or The Acolyte. Generally pretty open and accepting of any direction, not super picky or protective.
Preferences: New characters like Rey, Kylo Ren, and the integration of modern feeling and diverse storytelling.
Challenges: “Bored” of the GL Skywalker era. Sensitive to backlash from fans of aforementioned sects and those who dislike changes in tone and narrative direction.
Solutions and Specific Projects:
Sequel Trilogy Novels: Publish a series of novels that further develop the characters and storylines introduced in the sequel trilogy. Let’s see a back-and-forth journey of Rey and Kylo in between TLJ and TRoS. Announce in Year 1, release the first novel in Year 2.
New Series and Spin-offs: Create a new series that expands on the sequel trilogy characters, such as a series about Rey’s journey to rebuild the Jedi Order (probably set before the upcoming Rey movie). Announce in Year 3, release in Year 5.
Crossover Events: Develop crossover events in The Mandalorian and Ahsoka that tie into the sequel trilogy, creating a cohesive narrative bridge. This is already being done pretty well, and I think it’s great for this group of fans. Don’t stop doing this just because of backlash from other groups.
5. “Casual” and Newcomer Fans
Characteristics: Individuals who enjoy Star Wars but do not engage deeply with the lore. They appreciate the franchise as entertaining and accessible. Enjoy it when it is culturally relevant, ignore it when it is not.
Preferences: Broad appeal content, straightforward narratives, and prominent pop culture moments.
Challenges: Lack of deep knowledge can sometimes lead to misunderstandings or oversimplifications of the saga’s complexities. Certain projects will inevitably be inaccessible to this group.
Solutions and Specific Projects:
Star Wars Introduction Series: Develop a Disney+/social media series that re-introduces the Star Wars universe to newcomers, explaining key concepts, characters, and events in an engaging way. Bring in celebrities if you need, make Star Wars feel “cool” and break whatever remaining stigmas exist. Announce in Year 1, release in Year 2.
Multi-media Experiences: Bring in new apps, games, and in-person experiences for people to engage with. Contract themed events whether at bars, theaters, restaurants, etc. Don’t let Star Wars fade into the background for this group. Let the average person have a reason to say they’re a fan by keeping it an occasional and enjoyable part of their life.
Cultural Phenomenon Moments: Sometimes you just have to get lucky here, but Grogu was the epitome of this. Produce family-friendly stories that provide standalone, easy-to-follow characters set in the Star Wars universe. To keep Star Wars in the cultural forefront, this needs to keep happening.
Many of these groups will feel they belong in primarily 1 or 2 and secondarily in another. That’s wonderful, crossover is very healthy. And of course, there will be the rare deviation of a big-time 1 & 4 that hates 2 & 3 and deviates from all norms. I have certainly missed some things here and perhaps am too broad already, but for the sake of being able to generally keep track of things, let’s move on. Let’s look at some big-picture proposals on how to bridge some gaps between our groups.
Strategies for Unifying the Fanbase
1. Equal Respect for All Groups
Strategy: This needs to be first and foremost, but any and all projects need to be respectful of all the groups. If you’re going to massively rewrite an EU character to tell a new Disney Canon story with them, you need to first celebrate their EU arc and clearly identify this as a new timeline and not just a slap in the face. We have seen complete EU erasure to the point where it’s not even acknowledged outside of republished books that they bank on to boost their presently terrible print sales. And on the flip side, if an EU story is going to be told, don’t do it in a way that makes it try to come off as “superior” to a Disney canon story. Acknowledge the value of each era of Star Wars content. Official channels and influential Star Wars voices should celebrate the contributions of the original, prequel, and Disney eras without pitting them against each other. Ie, do NOT open the new trilogy following the PT with the line, “THIS will begin to make things right.”
Specific Projects:
Documentaries and Retrospectives: Create a docuseries that covers the making and cultural impact of each era, including interviews with key creators and actors. For example, a series like “Star Wars: The Legacy Continues” could delve into the original trilogy, the prequel trilogy, and the Disney era, showcasing behind-the-scenes footage and fan reactions over the decades.
Multigenerational Panel Discussions: Host panel discussions at major conventions featuring creators and actors from all three eras together. Don’t separate things so much. These panels could actors from different trilogies discussing their experiences and the evolution of the franchise. Give a “Sith Apprentice” panel with Sam Witwer and Manny Jacinto for example. Have fun with it!
Themed Marathons on Disney+: Organize viewing marathons on Disney+ that mix content from all eras. For instance, a marathon could include the opening movie from each trilogy followed by the premiere of The Mandalorian or The Clone Wars. Run themed character marathons like an Ahsoka-organized viewing list. Emphasize the continuity and shared universe of Star Wars.
2. Expanded Canon Integration
Strategy: Integrate elements of the Expanded Universe into the new canon. This acknowledges EU enthusiasts while enriching current narratives.
Specific Projects:
Thrawn Trilogy Adaptation: As mentioned above, I think this is the #1 project to get moving. Create a high-quality live-action or maybe an animated adaptation of Timothy Zahn’s Thrawn trilogy. This could be a limited series on Disney+, introducing some of the most beloved EU characters into the modern era while staying true to the original storylines.
Knights of the Old Republic: You have to take advantage of this era. Fix whatever is happening with the game remake and develop a new film or series set in the Old Republic era, incorporating popular elements from the games and comics. Remaking the games will serve to tell those specific stories, but build around them. Run a young Revan/Malak Mandalorian War show. This project could explore the ancient Jedi and Sith history, appealing to fans of the EU and those interested in new, untold stories.
Meaningful Cameos and References: Introduce EU characters in existing series without doing so in a “cheap” way. Respect and enhance the EU arcs, don’t just toss them in for name recognition and brief pops of attention on social media.
3. Open Dialogue and Feedback Channels
Strategy: Create official channels for fan feedback and discussion, promoting a sense of ownership and involvement among fans. Maybe this is unrealistic in today’s corporate-driven world that generally doesn’t mind eating the little man for breakfast, but throwing any sort of bone to their fanbase looking for feedback, or at least any sort of acknowledgment about the state of things is desperately needed. Marvel X-Men has done it in times of division, Dragonball Z certainly did it… This is possible and healthy.
Specific Projects:
Star Wars Town Halls: Host virtual town halls where fans can ask questions and provide feedback directly to creators and executives. These sessions could be live-streamed on platforms like YouTube and Disney+. Do NOT PR sugarcoat it with BS. I know that’s a big corpo nightmare, but find creators/figureheads who can openly engage with the fans. It is truly not difficult to have discussions with respectful disagreement. It’s a lost art. Bring it back.
Interactive Online Forums: Develop an official Star Wars community platform where fans can discuss theories, share fan art, and interact with creators. Moderators and Star Wars creators can participate in discussions, providing insights and fostering a sense of community. Pay some Star Wars celebs to drop in and discuss every once in a while. Star Wars feels unreachable currently. We have lost a sense of community and the beauty of old forum discussions (actually, much like this one 😃 ) social media interactions aren’t cutting it.
Surveys and Polls: Conduct regular surveys and polls on social media and the official Star Wars website to gather fan input on potential projects, characters, and storylines. Results should be shared transparently, showing fans that their voices are heard and valued.
4. Modern Storytelling
Strategy: This is simply a reality of the world, but we can’t live in the 80s or 00s forever. New content should be both innovative and respectful of the franchise’s heritage. Balancing nostalgia with incredible new improvements can appeal to both long-time fans and newcomers.
Specific Projects:
High Republic Series: This era was a good idea, but the launch was flubbed. Marketing and projects were a mess. Worst book sales in Star Wars history. Expand the High Republic publishing initiative into a live-action series or animated show, focusing on a group of Jedi and their adventures (I don’t think the Acolyte did anything to help this era whatsoever. Being set 80-100 years before the PT and primarily trying to tie into TPM storylines did nothing to this era which dates back 500+ years.) This era is ripe for fresh stories, but outside of a couple novels, we have nothing to care about. Look at how KOTOR brought the Old Republic onto the map. We need something influential like this to kickstart this era’s popularity.
Children’s Programming: Continue to make new series aimed at younger audiences that teach timeless lessons. Young Jedi Adventures isn’t bad, but it is extremely shallow and relies on bright colors and fast-paced cuts more than good storytelling. I have a 4-year-old daughter that I’d love to introduce to the beauty of Star Wars. We started watching this show together and made it through a season. She thought it was ok, got her into things enough to want a lightsaber… But then I showed her The Clone Wars. Specifically, the TotJ Ahsoka prequel followed by more Ahsoka episodes and she is absolutely obsessed now. Children do not need things so dumbed down. YJA feels like it’s directed at the attention span of a 1-2-year-old but is actually aimed at the 4-7 range. Don’t underestimate the mind of a child, truly wonderful it is! I watched A New Hope at 6 years old and was beyond engrossed with Star Wars. Bring back the timeless childhood magic by trusting the young mind.
5. Community Building Events
Strategy: Organize events that bring together fans from different groups, fostering mutual respect and understanding.
Specific Projects:
Star Wars Celebration: Expand the annual Star Wars Celebration to include more interactive experiences, such as live-action role-playing games, fan film screenings, and cosplay/lightsaber dueling competitions that celebrate all eras of Star Wars. Celebration is a great idea, but ultimately still feels so corporate, sterile, and “safe” rather than open and genuine.
Global Fan Meetups: Coordinate global fan meetups on Star Wars Day (May 4th) where fans can gather in local theaters, libraries, and community centers to watch films, participate in trivia contests, and share their love for Star Wars.
Charity Events: Organize charity events like “Lightsaber Runs” or “Jedi vs. Sith” sports tournaments where fans can participate and raise funds for good causes. These events can be live-streamed and promoted on social media to encourage widespread participation.
Collaborative Fan Projects: SUPPORT collaborative fan projects such as fan films, fan fiction anthologies, and art exhibitions. Disney can provide resources, platforms, and even official recognition for outstanding contributions, fostering a sense of community and creativity. Highlighting random fan art of current projects is okay, but again, it’s extremely basic and doesn’t feel authentic. Embrace the fanbase rather than fearing it. Core theme of Star Wars here.
Conclusion
This is my personal opinion and speculation, but I truly hope Disney can celebrate the rich history of Star Wars, honor the diverse preferences of its fanbase, and create a more inclusive and unified community. Acknowledging the value of each era, integrating beloved EU elements, fostering open dialogue, ensuring inclusive storytelling, and organizing community-building events are key strategies that I think would help bridge the gaps between different fan groups. This approach not only respects the legacy of Star Wars but also ensures its continued growth and relevance for future generations.
I want to catalog some of your ideas for projects and track if any come to light. Did I miss any Core Groups of fans? What’s your idea to change course? Or is Disney doing great as is and doesn’t need any alterations?