I found it very entertaining. The only problem with it is the same thing as Star wars..the fans. I am in my mid twenties and I grew up with Star Wars. I liked the prequels and I like this new Trek. All of the older fans are always building these movies up too much in their minds. Trek, like the prequels were destined to fail because of this fact.
I would not be surprised in people hated the hobbit when it comes out, of course the gap in between movies will have been shorter. People need to go into movies excited, but not to the point where you set it up to fail.