- Post
- #526164
- Topic
- Lucas' attitude
- Link
- https://originaltrilogy.com/post/id/526164/action/topic#526164
- Time
"when and where did the "make the kids happy" mentality start?"
Ewoks.
Except as a 12 year old kid, they were nothing more than another alien species to me, plausibly living in the trees.
To Lucas they were a plush merchandising opportunity to girls, and there are also quotes on record about Leia's costume changes done to promote dolls to girls etc.
Merchandising works well with excellent movies, it's barely perceptible. It's a symbiotic relationship with the "art".
When a movie (or brand) is rubbish, the merchandising just seems tacky.
I dunno, I'm not a kid anymore and I prefer Adam Curtis documentaries to anything Lucasfilm has done in the last 25 years or so.
Star Wars is like an old flame - I truly loved it back in the day, now I just let it get on and do its thing, it's not for me today.