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Celebration Europe poster:
Hmm, why does all the conventions get all the cool classic-style posters while the theatres end up with those generic photoshops?
Research says people are more likely to buy a movie or a videogame if it has Photoshopped or CGI cover, rather than drawn cover
[citation needed]
Ditto.
I’m not saying your wrong, but I think that most fans would either prefer or don’t mind a painted poster, and quite frankly with something as popular (and I would also argue “retro”) as SW I don’t really image that too many people would really have cared, or perhaps even noticed (I can’t recall anyone making a fuss ver the PT posters). I think that as long as it says “Star Wars: The Force Awakens” people would go see the movie int he theatres and buy the DVD/Blu-ray regardless. Heck some of the DVD/Blu-ray covers are basically just the title anyway and the Teaser poster was literally just the title.
I have a feeling that this is one of those thing that marketers just assume about it’s audience. It’s kind of like how action movie posters always has the hero with his back turned to the camera or how certain actors look the same on every poster they’re on. I can’t really think of any good reasons for these cliches, it’s just one of those things that nobody bothers to change.
Fans? Yes. Dumb masses? No.