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Remember the mass advertising of TPM? — Page 2

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Why is it that mothers always want to throw things out?

There is no lingerie in space…

C3PX said: Gaffer is like that hot girl in high school that you think you have a chance with even though she is way out of your league because she is sweet and not a stuck up bitch who pretends you don’t exist… then one day you spot her making out with some skinny twerp, only on second glance you realize it is the goth girl who always sits in the back of class; at that moment it dawns on you why she is never seen hanging off the arm of any of the jocks… and you realize, damn, she really is unobtainable after all. Not that that is going to stop you from dreaming… Only in this case, Gaffer is actually a guy.

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I've still got my set of 4 ROTJ Coca-cola glasses from Burger King! My Aunt has a Luke glass from the first film, that I've been coveting for years.

Plus, I've still got 2 ROTJ Oral-B toothbrushes (from 1983- and they're still unopened, thank you very much!)

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For some reason I feel ROTS was the most agressively marketed one.
“Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country.” — Nazi Reich Marshal Hermann Goering
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Originally posted by: Gaffer Tape Why is it that mothers always want to throw things out?


As Zion said it is in their job description or at least it is for most of them. The only other option is the “pack rat” mom such as my wife and most grandmothers I know. They keep everything so when you go to look at your old boxed up Star Wars figures they either a) can’t be found or b) are crushed under old books and shit with the once pristine packages crushed. But I’m not bitter or anything.

"Look, going good against bashers/gushers is one thing. Going good against the living? That's something else."
- Darth-Adroit

“I also thought George could be turned back to the good side. It couldn't be done. He is more CGI now than story. Twisted and evil.”
- Darth-Adroit
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I am quite convinced that the merchancising can take much of the blame for the massive dissapointments that Episodes 1-3 were for many fans and critics. It was an example of franchise that generates so much hype. In the end when the product does not meet the hype, the product crushes itself under its own weight thanks to cross-over merchandising. Yet vendors get away with it. A good example outside of star wars and movie business, would pre-launch hype and merchanise for Halo 2. With TPM and Halo 2, everyone knew about them like it was second coming of Chirst. Talking, about stuff this makes my head hurt as it's a painful reminder of those god-awful Episode I Pepsi commecials that played endlessly on TV in the spring of 1999. At least, Pepsi ads for the 97 SE were cool. Remeber the one where Darth Vader has lightsaber duel with a man using flash light as lightsaber... priceless!
Howard Dean says "YEEAHH!!!"
Darth Vader says "NNNOOOOOO!"
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With TPM and Halo 2, everyone knew about them like it was second coming of Chirst.
-That's a good analogy.

I remember those energizer comercials for the '97 SE... or was it Duracell? Anyways I remember that commercial where two people are fighting with lightsabers and one of their sabers burns out and the person takes it apart and checks that batteries and then gets pissed off to find out they died in the middle of the fight and then sees and energizer bunny move by, that was a good commercial.

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Yeah, that was Darth Vader and the Energizer Bunny fighting. Vader's batteries die and when he checks them and sees that they're not Energizer batteries, he lets out a groan.

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Well, it starts out with the scene between Vader and the Emperor, where the Emperor says, "There is a great disturbance in the Force," and that disturbance is... ta-dah! The Energizer Bunny!

There is no lingerie in space…

C3PX said: Gaffer is like that hot girl in high school that you think you have a chance with even though she is way out of your league because she is sweet and not a stuck up bitch who pretends you don’t exist… then one day you spot her making out with some skinny twerp, only on second glance you realize it is the goth girl who always sits in the back of class; at that moment it dawns on you why she is never seen hanging off the arm of any of the jocks… and you realize, damn, she really is unobtainable after all. Not that that is going to stop you from dreaming… Only in this case, Gaffer is actually a guy.

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Originally posted by: BadAssKeith
I remember those energizer comercials for the '97 SE... or was it Duracell? Anyways I remember that commercial where two people are fighting with lightsabers and one of their sabers burns out and the person takes it apart and checks that batteries and then gets pissed off to find out they died in the middle of the fight and then sees and energizer bunny move by, that was a good commercial. That one actually dates back to 1994. It was one of the only Star Wars commercials shown during the "dead years", and certainly a welcome surprise to fans.

Originally posted by: Mielr
Yeah, that was Darth Vader and the Energizer Bunny fighting. Vader's batteries die and when he checks them and sees that they're not Energizer batteries, he lets out a groan.
NOOOOOOOOOOOO!!

--SKot

Projects:
Return Of The Ewok and Other Short Films (with OCPmovie) [COMPLETED]
Preserving the…cringe…Star Wars Holiday Special [COMPLETED]
The Star Wars TV Commercials Project [DORMANT]
Felix the Cat 1919-1930 early film shorts preservation [ONGOING]
Lights Out! (lost TV anthology shows) [ONGOING]
Iznogoud (1995 animated series) English audio preservation [ONGOING]

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I don't think TPM would have been any better received if there also hadn't been an offensive marketing overpush. The film was terrible, and would have been loathed on its own demerits quite sufficiently.


* * * * * *

OMG, one of the last remaining bits of Star Wars memorabilia that I haven't given away as gifts is a quadruple set of the Burger King glassware from the RotJ publicity push. Alas, since they also fall into the category of stuff I haven't used in decades ... some lucky fan friend of mine is going to find them under birthday wrapping at some future date.
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Originally posted by: Force Balancing Act
With TPM and Halo 2, everyone knew about them like it was second coming of Chirst.

I disagree.

Originally posted by: John

Remember therefore how thou hast received and heard, and hold fast, and repent. If therefore thou shalt not watch, I will come on thee as a thief, and thou shalt not know what hour I will come upon thee.


In marketing terms, Christ is relying on grass roots. It is up to the Church to watch for him, and if they let down their vigilance, he will come upon them unexpectedly. Lucas, an anti-Christ in this sense, performed a great deal of top-down marketing -- the theological equivalent of Christ getting a Superbowl commercial announcing the exact time and place of his return. And the really ironic thing is, Lucas had a vigilant Church, but proceeded to do the top-down thing anyway, then his innovations made apostates of us all.

I don't know about Halo 2, because I never saw any advertising for it outside of the usual big box circulars. It was an entire order of magnitude behind what TPM got.
"It's the stoned movie you don't have to be stoned for." -- Tom Shales on Star Wars
Scruffy's gonna die the way he lived.
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Oh boy do I have memories of TPM advertising. KFC, Pizza Hut and Taco Bell all had toys for months, long after the movie was on video. They also had these little round cardboard things to collect with charecter's faces. All the meals had images from the film on it. There must have been about a million kid books of the movie, and there was a lot more than that too.

AOTC was kind of like this, though on a much smaller scale. ROTS even smaller.
Watch DarthEvil's Who Framed Darth Vader? video on YouTube!

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ya i remember there was so much stuff i remember all the toys
May the force be wth you .........