This hypothetical is twofold:
- What would you do with Star Wars if you bought it in 2012?
- What would you do if you took over now in the present day?
I’ll start. For the first one, I would follow more of an Avengers model. You might not like the MCU but people would at least know how it works, and it’s pretty successful. In 2012 it would still be somewhat fresh.
There would be three movies building to two movies, all making use of the most popular expanded universe material.
First would be a Kyle Katarn movie, covering the events of Dark Forces and Jedi Knight 1, mixing them together. Kyle steals the death star plans! (Star Wars: Dark Forces).
Second would be a Mara Jade movie, covering her time as the Emperor’s Hand, what happened to the empire after the Battle of Endor and the death of the emperor, and Jade joining the fringe with Talon Karrde. (Star Wars: Emperor’s Hand).
Third would be an adaptation of Shadows of the Empire, recasting Luke and Leia with new actors. This would bring people back into contact with the original trilogy characters, but with the familiar prequel setting of Coruscant, and introduces the imperial palace. (Star Wars: Shadows of Coruscant).
The big two teamup movies are adaptations of the Thrawn trilogy books, with some of the Hand of Thrawn and other books mixed in. Thrawn is almost always successful until the end and he pushes the New Republic to its breaking point. After Luke recognizes that Jorus Cbaoth is insane and isn’t going to teach him what he needs, and that he can’t rely on old masters, he sets about restoring the Jedi himself. The first new Jedi are Luke, Leia, Kyle Katarn, and Mara Jade. (Star Wars: Heir to the Empire and Star Wars: The Last Command).
If I took over in the present day, I would cancel the slate of existing movies and tv shows and give it a rest. I would designate the new Disney canon with its own name (neo-canon? D-canon? hyper-canon? who knows) and make it possible for new works to be created in either Legends or the new canon. Then I would focus on new projects like Visions and actually make some series out of those pilot episodes. Do Visions 2, 3, however many, and use the fruit that comes out of it. There would be the two big canons, but at the same time, I would de-emphasize canon in general, and encourage projects that have nothing to do with the existing material, or overwrite it, or do something else unique, only canon unto itself.
The other focus would be video games, which historically carried Star Wars through low periods and produced some really great stories and games. Whatever setup they have now would be dissolved and original LucasArts would return as much as possible.
Then I would make an alternate universe movie where Anakin didn’t turn to the dark side, bring back Ewan, Hayden, and the rest of the prequel cast, and make 50 bajillion dollars.