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There's not much fanfare about it is there? Imagine this before a Star Wars film! Feels like its been created by someone devoid of imagination.
I know this isn't really related to Star Wars but:
http://vimeo.com/65815722
http://uk.movies.yahoo.com/20th-century-fox-unveils-new-logo-153102870.html
Bad move, imagine having this behind each Star Wars film.
John Williams score to Return of the Jedi Remastered/Remixed:
http://originaltrilogy.com/forum/topic.cfm/JOHN-WILLIAMS-Star-Wars-Episode-VI-Return-of-the-Jedi-Remastered-Edition/topic/14606/page/1/
Mindless rubbish.
JEDIT although I must say if it were for any other movie studio it wouldn't look too bad, that font is cool and I'm a sucker for minimalist looks. But as a new logo for 20th Century.. it just sucks ass.
So they also changed their name? To 21st?
The point for logos is to provide identification. Brand loyalty blah blah... etc. How am I supposed to identify with something completely different? How many people will think "cheap Chinese imitation"?
It's a refreshing minimalist logo, clean, crisp, modern. I'd lake this over the recent gaudy looking CGI-ified recreations of the classic fox logo any day.
Of course I'd rather they used the old grainy 70s/80s logo.
Not sure about the bleepy bloopy sounds. A bit non discript. I like the old skool movie studio logos. They were designed to evoke an almost arrogant level of self importance and power.
What captures our studio guys?
Erm... maybe some towering hundred ft high letters, or even a roaring lion or even better a f*ckoff big mountain!
VIZ TOP TIPS! - PARENTS. Impress your children by showing them a floppy disk and telling them it’s a 3D model of a save icon.
There's not much fanfare about it is there? Imagine this before a Star Wars film! Feels like its been created by someone devoid of imagination.
Now there's a logo with lasting power. Like the 1972 Warner Bros. logo.
Weird. It looks like the poster from the second x files movie...
http://en.wikipedia.org/wiki/21st_Century_Fox_%28company%29
21st Century Fox will be the legal successor to the current News Corporation, from which a new News Corporation will be spun off.
The 21st Century Fox brand will not extend to the existing 20th Century Fox division, which will remain under its current name.
Is this a belated April Fool's joke? Someone got paid an obscene amount of money to rip off an Asian restaurant chains logo?
JEDIT: Okay it's not going to be on any Fox movies. It's still lame. And they're still going to have to change the name in 87 years anyway. ;)
Where were you in '77?
So they made an animated logo for something that we'll probably never see in motion. OK.
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Wow that's bad. So they decided this 13 years too late and got some beeping noise from the 50s? LOL
Waiting for this
And in the time of greatest despair, there shall come a savior, and he shall be known as the Son of the Suns.
Hmmmmm.
While the logo is not my cup of tea, what gets me is that Artoo Detoo whistling isn't quite as awesome as the old fanfare. Pity.
;)
Where were you in '77?
I actually really like it. It reminds me of the Saul Bass-designed logo WB had in the 70s. I could do without the beeping noises, though.
A Goon in a Gaggle of 'em
I've waited since 2000 to see them finally change the name to 21st Century Fox, and they do so, but in the worst way possible.
I think it's time for me to wash down a bottle of pills with a nice, tall glass of antifreeze.
DuracellEnergizer said:
I've waited since 2000 to see them finally change the name to 21st Century Fox, and they do so, but in the worst way possible.
Ryan McAvoy said:
It's a refreshing minimalist logo, clean, crisp, modern.
Then you could have this one:
http://cdn-static.cnet.co.uk/i/c/blg/cat/software/20th_century_fox_logo.jpg
See? Just like the old thing, yet modern. That's the way you do it.
RRS-1980 said:
Ryan McAvoy said:
It's a refreshing minimalist logo, clean, crisp, modern.
Then you could have this one:
http://cdn-static.cnet.co.uk/i/c/blg/cat/software/20th_century_fox_logo.jpg
See? Just like the old thing, yet modern. That's the way you do it.
Yes I know I used that in my new Workprint fanedit (Ironically, made just the day before they announced the new logo).
Darth Editous said:
Newscorp is now 21st Century Fox.
So it's even dumber than it first appears.
Shame they are changing from the Orwellian "Newscorp". Now they are only an evil corporation bent on befowling the world instead of sounding like one too!
VIZ TOP TIPS! - PARENTS. Impress your children by showing them a floppy disk and telling them it’s a 3D model of a save icon.