I don’t really have time to do this subject justice… but I think there’s a blatant oversimplification of market forces if you say:
Buying the Star Wars BDs on eBay won’t put money in George’s Pocket or contrubute to the sales of the BD set.
or worse:
I’m going to buy it on eBay when it comes out so that GL doesn’t get my money!
Actually, if you buy it from Amazon or Target or BestBuy or ebayGuy1111… no matter which one, George Lucas won’t get your money. Amazon, Target, Best Buy or ebayGuy1111 will get your money. They are resellers. They bought something at some price, and resold it at another price. They do this because they know they can make money as a reseller. They wouldn’t do this if they knew they could not make money as a reseller. At any rate- George Lucas has their money, they have your money, and you have some BDs that you shouldn’t have.
Obviously retailers know they will make money reselling the BDs, so they bought a bunch of them. eBayers are also confident they will make some money, so they bought a bunch of them too. Why? Because there is a market for them to sell.
ESPECIALLY when you plan on buying something from ebay, and you announce it to the world, this gives eBayers that much more confidence in the existance of a market.
And, to rush to the summary, there are people that have the set (LFL) and people that want the set (people buying new or used) and countless middle men between. Whether you buy it new or used, there are always middle men. When you have a copy in your home, it comes from middle men. But it originally came from LFL.
Bonus: If you are the high bidder on eBay, then the 2nd highest bidder will more than likely still buy a copy. Either a used one, or a new one. The fact is that you took one of the unique copies and gave it a home, increasing demand for the remaining unique copies.
That is all.
Please discuss.