There are two things you need to know about the game:
1. You only get one chacter per server, with a limit of 10 per account. Why only one, the guys over at sony want to make sure you work within the game with other players. It takes some getting use too at 1st, but you catch on quick.
2. Everything, and I mean everything out side of NPC towns is made by the players, sure you start off with a basic setup of gear, but all the good stuff is made by players. No buying and selling to NPCs in this game at all, you make your living hunting and/or selling.