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If the theaters wish to get serious about courting people, it all boils down to sacrificing the profit margin in favor of increasing the bottom line. The following suggestions will improve profits if theater owners would have the brains and balls to implement them:
1) Cut matinee prices in half and expect greater than a 100% increase in ticket buyers.
2) Enforce age minimums for non-children's films.
3) Kick out families with disruptive children and kick out anybody who takes a phone call during the film.
4) Make 2-for-1 "Date Deals" for non-peak evenings like Monday and Tuesday.
5) Offer free tickets for parents who bring 1 or more children to a children's movie.
6) Cut the price of concessions. $6.75 for a regular hot dog and a soda is ridiculous. $4.50 for popcorn is insane. Offer a better selection at a reasonable price.
If theater owners did this, would you be more likely to attend? Feel free to copy these suggestions verbatim and send them to your local theater. I'm gonna do that myself.
One to add: Get rid of the TV commercials before the movie starts. Having to sit through endless trailers was ok, because at least it was movie-related. But tacking on a bunch of commercials for Coca-Cola, cars, deodorant, etc, is too much. The movie doesn't actually start until 30-40 minutes after the listed start time.