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What's the story of the Hildebrandt poster?

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 (Edited)

Same poster as Style A, but in a different design. What's the deal? Easier/cheaper to print?

Kitbashed
Essays, videos and thoughts on the inspiration behind Star Wars.

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Ach, sorry, my bad. I meant Hildebrandt.

Kitbashed
Essays, videos and thoughts on the inspiration behind Star Wars.

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 (Edited)

So I guess Fox and/or LFL liked that basic Luke-Leia concept for the main theater one-sheet, but wanted an alternate version out there that was more colorful, especially for t-shirts and posters and stuff, where it was used way more heavily than the regular theater version. It has that cool 70s thing, looks great on faux wood paneling.

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IIRC, the Hildebrandt version got used on a lot of overseas advertising.

When Kenner rebooted the action figure line in the 90's, with ridiculously buff versions of our heroes, I thought maybe it was a homage to that poster. ;)

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Where were you in '77?

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I've never liked the Hildebrandt poster, I think it's just ugly...

And in the time of greatest despair, there shall come a savior, and he shall be known as the Son of the Suns.

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Here in the U.K, I only ever saw the Hildebrandt poster (quad size) in one cinema. The Chantrell poster was everywhere.

The Hildebrandt poster was used for a while in the newspapers, and I had a t-shirt with  that artwork on it.

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The Hildebrandt poster is the one on the collector edition magazine my dad got for me at the cinema back in 1977 (for an outrageous 95p).

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One of the strangest things is that some of the foreign posters were a Frankenstein mishmash of elements from the Jung and Hildebrandt posters. I'm thinking of the Israel and Norway posters seen in the Art of Star Wars book.

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I've still got this hanging around upstairs :

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LexX said:


I've never liked the Hildebrandt poster, I think it's just ugly...


I agree in regards to Leia's face, but the rest's okay.

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DuracellEnergizer said:

 

LexX said:


I've never liked the Hildebrandt poster, I think it's just ugly...


I agree in regards to Leia's face, but the rest's okay.

 

I think Luke is even worse. All the characters look bad, the background is okayish to me.

DuracellEnergizer said:

I wish more-and-more that Leia had worn that leggy dress in the film =P

Agreed. Leia could have used a little more sexiness in the first film.

And in the time of greatest despair, there shall come a savior, and he shall be known as the Son of the Suns.

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The poster image is kind of ironic, since Lucas was playing down Leia's sex appeal in the movie. (The costume was once described as being like that of a nun.) Not to mention the luckiest member of the crew was taping Carrie's boobs down on George's orders! ;)

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Where were you in '77?

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The Tom Jung version is what I prefer.  It's also the very poster that I remember seeing as a 7 year old in a hallway at the theater (which had only 4 cinemas, then expanded to a whopping 6!) way before the movie came out.  From the poster alone, I knew I had to see that movie.  Hadn't seen a TV commercial or anything else, just that poster...

Furthest from the bright center of the universe

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DuracellEnergizer said:

I wish more-and-more that Leia had worn that leggy dress in the film =P

I wish David Prowse had but I'm funny that way.

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You want to see ragged scar tissue fused with crude bionics? Well, whatever catches your fancy ...

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I've always liked both, but the Jung one is the poster that hangs in my bedroom so... yeah.

Also, funny story about the poster. As a kid of the 90s with no exposure to those two posters, I was always really confused as to why my Luke Skywalker toy was jacked.

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DuracellEnergizer said:

You want to see ragged scar tissue fused with crude bionics? Well, whatever catches your fancy ...

Prior to Empire and Jedi, a lot of people presumed Vader was as physically fit as the guy who portrayed him. Vader actually had a dark mysterious sex appeal going for a while, probably to Lucas' dismay.

Dave Prowse claimed to have gotten a lot of steamy fan mail from women who wanted a personal Dark Side seduction back then. ;)

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SilverWook said:


Prior to Empire and Jedi, a lot of people presumed Vader was as physically fit as the guy who portrayed him.


I'm guessing viewers never picked up on the iron lung aspect of Vader's suit back then?

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Perhaps heavy breathing is a turn on for some people? ;)

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Heilemann said:


Same poster as Style A, but in a different design. What's the deal? Easier/cheaper to print?


According to the Star Wars Poster Book, Lucasfilm felt that the Jung artwork was "too dark." You have some good info in this article:
http://posterwire.com/archives/2006/06/13/tim-hildebrandt/

What's also interesting is that both were treated with the same last minute touch-ups, (the droids) on the Jung artwork they were added by comic book artist Nick Cardy whereas on the Hildebrandt version it was done by themselfs. The same thing happened on Jung's half-sheet art.

We want you to be aware that we have no plans—now or in the future—to restore the earlier versions. 

Sincerely, Lynne Hale publicity@lucasfilm.com

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love both posters but the jung poster is one for the ages.  used the 1992 VHS cover sheets to make custom DVD covers but unfortunately it cut off r2d2.

although....between the 2, its hard to tell if leia is a righty or southpaw ;)

 

kinda curious as to what the hildebrandt bros woulda have made for ESB if given the opportunity.

 

one poster I really love that I wish I was able to get is this ROTJ japan poster:

Star Wars: Episode VI - Return of the Jedi Poster

click here if lack of OOT got you down