The TLJ teaser poster and Dolby Cinema poster are the best SW posters since the Struzan “Revenge of the Jedi” teaser.
I’ve seen tons of fan TFA posters that I like much better than any of the official ones. The “main” one-sheet is horrible, as you say, and I was very much let down by Struzan’s D23 poster.
Struzan’s prequel posters are pretty good (AOTC is probably the best of the three, which is funny because it’s far and away the worst movie of the saga). The SE posters work okay as a triptych but I dislike them as individual posters since all three of them get something wrong (ESB Leia on the SW poster, ROTJ Emperor and Vader’s ANH TIE on the ESB poster, and the ESB Cloud City Luke/Vader duel on the ROTJ poster).
Rogue One’s posters are all very generic, though I think there was one or two I didn’t mind. Solo’s posters mostly have a nice, pulpy feel to them, but I’m not too familiar with them as I kind of wrote off the movie during its marketing push.
Hoping Abrams goes with something more “classic” with IX than he did with TFA.