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I agree with your analysis of "sounds good" and "continuity" when applied to companies and brands. However, I feel this is a different situation. Cowclops is not a real brand or a company. He's an individual, and as such surely has the expectation that his name be attached to his work if he so chooses. I don't discount the contribution TR47 has made to promulgating the original transfer Cowclops did, but if I were Cowclops and now came up with a better transfer and asked that my name be attached, I'd be quite insulted that somebody was arguing to keep my name off simply because some other name "sounds good" and "maintains continuity." I still feel that in this context, those are weak and lazy reasons.
I am not arguing to keep Cowclops' name off. I am arguing against keeping TR47's name off. I could have been more clear in my initial post but from the tone of what I was replying to, it sounded like the association with the name TR47 was to be completely erased. Something like "Cowclops/TR47 v2" or whatever would be fine. It will help ensure that people understand what exactly this set is (not everyone looking for the O-OT reads this forum); after all, there is no transfer that is known by the name of "Cowclops [v1]". On top of that; objectively speaking; this second set is a collaboration between Cowclops and TR47.