Safest choice likely from multiple perspectives.
But not likely innovative or daring.
Now it all depends on how the script turns out.
Exactly. A safe, marketable decision.
But an interesting or exciting one? Not to me. And I don't mean to say I think the film will be bad. I just don't think that, as a director, JJ will bring anything "innovative or daring" to the table. It doesn't have me interested to see what the movie will be. I'm thinking, "Oh, him? Okay, I think I know what the movie will be like." And I ain't talkin' 'bout lens flares.
Basically, this kind of fuels my cynicism from the initial Disney announcement. JJ feels like a choice made for marketing and name-dropping purposes. Then again, if he hadn't done ST 09 maybe I'd think differently.
Either way, the movie will make a lot of money. That's all that really matters.