If you don't keep the fight up, then it will die. Saying "oh don't worry, the OOT will not go away, just wait it out" is essentially passive, and it's a circular catch-22 that if you do take that attitude it will actually create a situation where Lucas won't have to release the OOT, because no one cares enough to raise a stink. So you have to create a reality--you have to protest it all. The situation is dire, in that the OOT will go away unless you care enough. But then there's the catch-22: by the sheer existance of our protest, the OOT will never go away.
Like I said, it's all circular. It's inevitable that it will survive, but only if people continue to care. If people lay down and let Lucasfilm do its thing, then it'll just go away. People say Lucas is doing this to milk money but that's entire bullshit. He's not in it for the money at all, and he's sacrificed hundreds and hundreds of millions of dollars in lost profit; if his plan worked and people just sort of accepted the SE and forgot about the originals, I truely believe that he would never even speak of the originals again, let alone release them.
I don't know why he thought this would work though. I imagined he's been surprised and dismayed at his failure to control people's memories and opinions. And that's the only reason he's slowly stepping back on his scheme. The world isn't letting it.
You see, generalgrievous, we aren't losing the fight, but the fight will be lost if you don't keep it up. That's the danger--the OOT could be lost, and it currently is in a state of semi-lostness. I don't think it will remain this way, but the point of activism is to protest the danger and create the reality that you would like to see.