'2021 marks the 50th anniversary of Lucasfilm. The celebration will kick off with commemorative, fan-favorite 50th anniversary Star Wars products. The launch starts in January and will continue throughout the year with special edition product releases.
“Consumer products have always been an integral part of the Star Wars fan experience, and they remain a constant force in pop-culture today,” says Paul Southern, Lucasfilm senior vice president, Licensing and Franchise. “To commemorate Lucasfilm’s 50 years of storytelling, we look forward to honoring this consumer products legacy and bringing to life brand-new products, games, and publishing offerings that celebrate our future with Lucasfilm’s exciting feature films and Disney+ series ahead.”’
^ from the ‘StarWars•com 50th anniversary announcement’ - on StarWars•com, in December 2020.
More articles from the official sites using Lucafilm’s ‘50th anniversary’ as opportunity to sell more merch…
Fan Favorites from Classic Star Wars stories come to Hasbro’s Black Series - at StarWars•com
^ RebelScum.com info on the wrong character name, story and figure details for the release of the Black Series’ Imperial Guard figure
Lucasfilm and Hasbro announce new publishing-inspired Star Wars figures - at Lucasfilm•com
Hasbro Pulse reveals Lucasfilm 50th Anniversary products and more - at StarWars•com
LEGO Minifigure Madness, Hasbro Celebrates 50 Years of Lucasfilm, and More! at the official Star Wars youtube channel
Del Rey celebrates Lucasfilm’s 50th anniversary by repackaging ‘Legends’ novels - at DelReyStarWars twitter.
Classic Star Wars books are getting re-released for Lucasfilm’s 50th anniversary article at Polygon•com
A quick online search also seemingly equates Lucasfilm’s 50th anniversary with overwhelmingly being about selling merchandise - rather than highlighting or celebrating the rich history and groundbreaking achievements of the company itself.
A few decent articles from Lucasfilm about its actual 50th anniversary - the actual history and some of the accomplishments of the company (and not seemingly an attempt to sell us more tat)…
Lucasfilm website portal for ‘Lucasfilm at 50’ - www.lucasfilm.com/tag/50th-anniversary
Lucasfilm website portal for ‘Who We Are - Our Story’ - www.lucasfilm.com/who-we-are/our-story
Lucasfilm website’s ‘Getting to know the Timeline’ - www.lucasfilm.com/news/getting-to-know-the-lucasfilm-timeline
Lucasfilm’s Film & TV Productions - www.lucasfilm.com/productions
Some useful info links - Skywalker Sound : ILM : ILMxLab : Lucasfilm Wiki on Fandom : Lucasfilm on Wikipedia
The welcome announcement the following longstanding and popular ‘non-canon’ Star Wars releases are to finally see the light of day again. Coming to Disney+ in April 2021:-
“Caravan of Courage”
“Ewoks: The Battle for Endor”
“Star Wars: Clone Wars – Volume I”
“Star Wars: Clone Wars – Volume II”
“Star Wars: Ewoks” (Seasons 1-2)
“The Story of the Faithful Wookiee,” (better known as the animated section of the 1978 made-for-TV-film, “The Star Wars Holiday Special” – featuring the first appearance of bounty hunter Boba Fett.’)
^ Hopefully we’ll see all of these releases presented in best possible quality. 👍
As well as also seeing releases for Star Wars: Droids, and the finished - yet unreleased Star Wars Detours series soon too?
Maybe even a quality release of the full The 1978 Star Wars Holiday Special as well…?
The many, many various new Star Wars series and theatrical projects announced back in December 2020:-
Future Lucasfilm Projects Revealed - at StarWars•com
The ‘Indiana Jones 4-film Collection on 4K UHD’ set is also being released this year…
^ Hopefully the ‘Young Indiana Jones Chronicles’ will also see a quality release on a modern digital format someday too.
A couple of intriguing articles on Lucasfilm’s 50th (especially the article from SlashFilm)…
Lucasfilm turns 50 in 2021, celebrating with lots of new merch - at FanSided
Lucasfilm 50th Anniversary Celebration Will Include Shiny New Stuff to Spend Your Galactic Credits On - at SlashFilm
^ ‘Look: I get it. Movies are a business, and they exist to make money. That’s no secret. But if the first words out of your mouth regarding a major studio’s anniversary are, “Consumer products have always been an integral part of our fan experience!”, you’re doing something wrong. Or maybe not. Perhaps the fine folks at Lucasfilm deserve credit for not bullshitting us. For being upfront about what they want: money, money, money.’
So in the spirit of Lucasfilm’s 50th anniversary, celebrating their long history in film and tv, and in fitting with their accomplishments over the years, let’s hope they also do the right thing - re the glaring omission from their catalogue of work…
and release the unaltered theatrical version of the Original Trilogy. The three classic iconic films that underpin all of the Galaxy Far Far Away, which have been officially unavailable (in a quality release it so merits) for over 25 years now, and counting.
A fan-favourite release that fans the world over would only be too happy to celebrate Lucasfilm for in its 50th anniversary.
And also actually pay money for too…
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