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Info & Info Wanted: Burger Chef / Burger King promotions

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I have a 1977 Burger King glass with artwork of R2-D2 and C-3PO on it , I know that Burger Chef had A promotion for posters that had the same artwork that was on the glasses . I was always under the impression that Burger Chef later Became Burger King ( I live in the United States by the way ) and that is why the art is the same , but after talking with a friend , and doing a bit of research , it seems this is not the case and they were two separate entities . here is the Burger Chef commercial for the posters …https://www.youtube.com/watch?v=UCez7mZP_ws and here is the Burger King commercial for the glasses …https://www.youtube.com/watch?v=YCBUMErrxKI what baffles me is that I don’t remember seeing Star Wars promotions growing up in the 70’s and 80’s where the same artwork was used by different license holders . does any one have more info on this ?

https://screamsinthevoid.deviantart.com/

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 (Edited)

I can’t recall ever seeing a Burger Chef restaurant back then. My family moved around the country several times over the years in the 70’s.
It’s possible they were operating in regions where there wasn’t a Burger King, and hence could offer the same Coca Cola movie tie-in promotions.
When I lived in New Jersey back in the late 70’s there were no Kentucky Fried Chicken locations to be found. But there was a burger chain called Gino’s that offered KFC food in addition to their own menu. That massively confused me as a kid. 😉
https://en.wikipedia.org/wiki/Gino’s_Hamburgers

JEDIT:I swear I saw the posters at BK too. I never got one for some reason. One wall in my room was already covered in SW posters and newspaper clippings. Still have all my glasses though. 😃

originaltrilogy.com Moderator

Where were you in '77?

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SilverWook said:

I can’t recall ever seeing a Burger Chef restaurant back then. My family moved around the country several times over the years in the 70’s.
It’s possible they were operating in regions where there wasn’t a Burger King, and hence could offer the same Coca Cola movie tie-in promotions.
When I lived in New Jersey back in the late 70’s there were no Kentucky Fried Chicken locations to be found. But there was a burger chain called Gino’s that offered KFC food in addition to their own menu. That massively confused me as a kid. 😉
https://en.wikipedia.org/wiki/Gino’s_Hamburgers

JEDIT:I swear I saw the posters at BK too. I never got one for some reason. One wall in my room was already covered in SW posters and newspaper clippings. Still have all my glasses though. 😃

Thank you for the response and info …very interesting

https://screamsinthevoid.deviantart.com/

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We didn’t have Burger Chef in the state I live in, we do have Burger Kings and I bought the posters there back in the day.
I wish that I still had them, for early items/merchandise I think that they have aged better than a lot of contemporary items did.

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Agreed - some quality artwork for these promotions…

http://www.revengeofthe5th.net/2014/05/the-awesome-burger-chefburger-king-star.html

 
 

^ from http://theswca.com/images-store/bcswpostersposter.html

 
 

^ from http://www.battlegrip.com/star-wars-posters-at-burger-chef-in-1977/

 

A nice story on them here - https://craigzablo.com/?p=9708
 

originaltrilogy.com Moderator

I am away from the site for a while - so please send any queries / PMs to SilverWook, Anchorhead or Tobar - thank you.
 
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