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A neat way indeed! I started tinkering with this kind of thing a couple of years ago (there are some other threads on the subject kicking around somewhere). Here in the UK it's fairly straighforward to work out the types of materials to use, and even if it isn't 100% authentic, it's more important to create the right sort of mood.
This is one I did for Star Wars a couple of years ago: https://vimeo.com/77330966
I've since improved just about every aspect of that edit (including recutting the trailers from DVD/BD sources), but it gives you an idea of the stuff I worked in.
A US version would be an intriguing side project. The Filmack drive-in ads are fairly easy to come by in decent quality - I'm not so sure of in-theater ads and logos. Perhaps someone who remembers their original viewings can weigh in.