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DVD really took off cause of superior quality to VHS/Laserdisk, plus many friends of mine loved all the bonus material that each disk could hold (Documentaries, Trailers, Deleted Scenes, etc.), so I think the main selling point of HD-DVD/Blue Ray will be of course the superior quality to DVD plus the amount of space each release can contain without the company putting out 4-5 disks, instead of holding all information on 1-2 disks, which is more economical for them too.
I was always hestitant about HD cause they haven't settled the format war yet, but I think if we focus on the release of the OOT on THAT format, and kinda wave the white flag for DVD, it will be benefit us greatly in the future. I know this requires more patience from us fans, which I am not too happy about, and a greater fear that we will be let down by Lucas again, but this a perfect format for the release of multiple versions of a film, and to be able to watch the OOT on High Definition will mean these versions will live on for future generations.