Here's an idea for a less evasive approach. (but the original idea can be part of this, just wouldn't be the main focus, but people can run with whatever ideas they wish)
"Star Wars Condolences"
-- "After you've paid for your blu-rays, pay your respects for the versions which started it all"
can set up a twitter account, which people can write at along with blog/facepage. Could create a web page which shows this stream of people's thoughts about the originals. Then have supplemental info on the website which informs them of why the originals are important. A section could point to relevant quotes, a second could show doubleofive's SE comparisons so people are reminded of the changes, zombie's existing articles can be pointed at, and we can let people submit banner ideas which could easily be converted to stickers. A one page .pdf can be used as a press release / pamphlet people could hand out to people looking to buy the blu-rays.
I'd like to make a section which lists all the versions LFL has put out, with the questions "How many of these have you thrown away." The industry should have a recycling/reduced price policy with old formats.
So people would hopefully talk about their thoughts of the old versions of SW. Overall this idea is a little melancholy, and pulls a lot from funerals, but when people get together at funerals they tend to remember the good things and that's something which might be good.
Sebastian Shaw has a Posse.