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Good example, Duracell. Universal's The Bride of Frankenstein was a direct sequel to Frankenstein. I chose Planet of the Apes as a single example because the franchise was produced in the decade between Night of the Living Dead and Dawn of the Dead and spans several films that all tell one story and has fantastic continuity across the franchise.
Like I said in an earlier post, the concept of film franchises goes all the way back to the beginning of film. Basil Rathbone starred in 14 Sherlock Holmes films from 1939 to 1946. Johnny Wiessmuller played Tarzan across 12 films in the 30s and 40s. Film franchises were nothing new by 1978, neither were sequels or continuity. I'm arguing that there was nothing preventing Romero from making one big science fiction/horror narrative across multiple films on a tight budget. He didn't, so the question of whether the films depict the same event, or separate events happening in parallel dimensions is a valid one, and leads to an interesting debate.