negative1 said:
i think you're agreeing with some of what i was saying..
but i stand by my original assertion that the popularity of the 'star wars' FILMS WAS A FAD,
because by it's very nature, they only came out for awhile, were only popular for a short time,
and were promptly forgotten until their rereleases (SE), and releases on other media..
later
-1
A movie that is a fad is 'Independence Day' because that was a huge hit in 1996, the #1 movie that year, and then 10-12 years later alot of people look back on that film and realize it was a cheesy piece of crap with cool effects at the time. The only people that like it now describe it as a guilty pleasure movie.
Star Wars wasn't a fad because the movie stood the test of time. I won't even go into the sequels, prequels, SE, etc. The original movie is like The Wizard of Oz, it is truly timeless in a movie sense, that generations and generations of people will continue to fall in love with the movie. The Sequels/Prequels/ are for just SW geeks, as there are so many people I know that love the original, and don't like anything else from the series, or would say ESB & ROTJ are OK.
I understand what your saying that the merchandising dried up after around 1985, but that doesn't make it a fad, because if you say that, then you have to say every movie is a fad, because they hit the theater, they either connect or not with the public, and then either it becomes a classic and people watch it forever, it becomes a good movie that will always be on cable, or a shit movie that is forgotten within the year. That is just the nature of movies.
Fads are things that are popular that are good for a year, but the masses turn against it and a backlash occurs. Just think of Parachute Pants in the mid 80's, every kid I know had them in 1985, but 1987 you would be an asshole if you had a pair of them.
And for the record, SW was not forgotten after 1985 from the fanbase, as the VHS releases in the late 80's and early 90's, before the SE releases, always topped the sales. Heck, everyone I know got a VCR in the 80's to get Star Wars and Raiders on VHS!