Video Collector said:
I said to myself, I'm not gonna do a Star Wars set. Everyone else is doing it. And if I WAS gonna do a Star Wars set, I certainly wasn't doing a Drew set. Everyone is doing a Drew set...
Seeing as I am the biggest Star Wars nerd on the Northern Hemisphere (check out my Star Wars Video collection at www.swonvideo.com) I just couldn't help myself.
It HAD to be the Drew Struzan posters. For one thing, that's about the only set that unifies all six movies. Mixing and matching posters from several different artists makes it difficult to make a cohesive set. Then there's the fact that the Drew posters are bloody excellent (almost, but I'll get to that later).
I usually start off these ramblings by complaining there's a lack of available Hi-rez images on the net for my projects. Well, for Star Wars there's a tonne of it. Still, I wanted to have textless versions of the posters to work with, and I needed to modify them so I wanted as much resolution as possible. I cracked open my Drew artbooks and scanned the posters myself. Some of them didn't fit the scanner so I had to scan in segments and stitch them together afterwards. I also wanted the original, unaltered version of Drew's Ep.3 poster and that is nowhere to be found online. It took me a day (out of three working on this project), but in the end I had pristine, 600dpi scans of the posters to sink my teeth into.
The challenge with the Drew posters is that they are formatted to fit a rectangular theatrical poster, which doesn't really fit the almost square front of a Blu-Ray cover. I see a lot of custom conversions of the Drew posters struggle with this, so I first had to modify all six posters to fit the proportions of Blu-Ray. Luckily, Drew included a rectangular frame in all the posters' design, so I used that as a starting point. I had to cut off some ships and characters from the bottoms of all the posters, and move the bottom frame up. I formatted all six posters to have an identical frame size, doing my best to preserve as much of the original compositions as possible. (Lopping of the bottom third of all the posters throws them somewhat out of whack, the center being lost, but they still work.) I discovered that Drew had been somewhat inconsistent with the size of those frames, especially between the original trilogy and the prequel trilogy posters, so that proved quite a challenge. To cap off the artwork and make it seem like it was originally finished at the bottom, I added a gold frame. This frame also replaced all the different frames between the posters, thus making them more of a unified whole.
As has been mentioned elsewhere, the Episode 3 poster does not have the same, obvious frame around it as the other posters do. Well, not the commercially released posters anyway. I had to go back to Drew's original version for Ep.3's poster, predating the hackjob the marketing gerbils did on it to squeeze a larger Darth Vader in there. Drew's version of the poster had the frame just fine.
Originally I was doing black covers for these, because black is the only single colour that goes with all six posters. The prequels are rendered in warm, golden tones while the original trilogy posters are colder. I found the black background to be bland in the extreme, so I decided to do a textured, coloured background instead. I tried to make all the covers crimson/gold, but ultimately I had to split up the set in two sections using blue as a background for eps. 4-6. I would have preferred them all to be the same base colour since it brings all the spines together beautifully, but I wasn't going to settle for black. No way.
For the background I used a NASA still of a Nova, tilted it on it's side and duplicated it back and front. To give it some texture I overlaid a leather texture image I googled. The Nova already had the red/golden hues I was looking for so I didn't need to modify that for the prequels. For the OT, I shifted the hue and saturation of the Nova towards a pale blue.
The one-sheets had to be isolated from their background to seamlessly fit on the covers. I used the colour-selection tool to isolate most of the blacks, then touched up the finished mask by hand. A lot of work, and I bet everyone takes it for granted. This removed Drew's signature for all the paintings, and I wanted to retain that, so I isolated his signature from the Ep.4 poster and put it on a separate layer from the artwork. That way it is consistent between all the posters. I found myself masking out most of Drew's paint-splatter stars, as they were conflicting with the stars from the Nova background, and frankly some of them just look like schmutz.
I mentioned a reservation about these posters' greatness earlier, and to me, the posters for Eps 1, 2 and 4 are just too hot, colourwise. It may just be in the way they are printed, but I toned down the redish skin on all of them. I still couldn't approximate anything approaching natural skin tones for Qui Gon on the first poster. I know it irks Drew when someone second guesses his choices (as would any artist) but I took that liberty. For Obi-Wan's lightsaber on the Ep.1 poster I replaced it with the one from the Ep.2 poster. It's still all Drew artwork, but that feeble, anemic, pointy lightsaber from the Ep.1 poster had to go. :)
When making a set, as opposed to a single cover, I want to remain as consistent between covers as possible. This poses certain challenges when the artwork on all is going to be different. When placing the Star Wars logo on the front, I had to find a position that would remain the same across all covers, yet not obscure anything important on the different posters. I was largely successful, but poor Boba Fett got shafted on the Jedi cover. It just couldn't be helped. (Actually it could, I could have moved him to a different part of the painting, but I am just too knackered to perform that kind of precision surgery.)
The logo I opted for is one I first saw a year or so back, a slightly modernized version of the standard logo. I can't for the life of me find out who made it, but I see it used on the wallpaper sites everywhere. Anyone recognize it? It had to be a stacked version for the front, a horizontal version would obscure too many elements on the posters. For the spine I split it up and modified the leg of the "R" to follow the lines of the following "W". It's just a small thing, but it seemed in keeping with the other letters. I redrew the entire logo with the same gold/brown I used for the poster borders. I put in some shadow and highlight effects by hand to make it a little richer looking. I used that same colour for other elements on the spine and back, to tie the whole thing together.
For the actual titles of the films, I used a sans-serif font to complement the logo. It had to be readable against the logo, so I used a black glow effect to make it stand out more. I use the glow effect a lot when I need the text to be legible against a busy background. I find using a glow is more flexible than a standard stroke around the letters. The same font was then used for the text on the spines. Consistency is the word.
The roman numerals on the spine are rendered with the Emboss and Satin blending options from the layer pallette, as is the word "Episode". The titles themselves are so wordy, there's hardly room for much else on the spines.
The backs would be identical for all six, so once I established that template, it was just a matter of plopping in the images in their assigned placement and size. I still struggle with the backs, so I made three versions of them before I was satisfied. They're still a bit "boxy", and I am ambivalent about the gold frame I used, but it ties the back and front together so beautifully. The gold and crimson theme I used made the covers seem a bit excessively ornamental, sort of like baroque art. This called for a slightly elegant font for the specs (I believe I used Bangle, don't quote me on that because I can't be bothered opening the PSD files to check). For the summary I used a narrow sans-serif font ("TW Cent" something...) to set it apart from the other text on the back. Typography doesn't come naturally to me, so maybe these mixes clash to a more trained eye. Let me know, OK?
BTW, where do you guys take the summary blurb from? I always use what's on the official releases, in this case the DVDs, and just add or subtract text to fit my needs (and remove the worst spoilers). This is where typos creep in, so if there are any, do let me know. Good thing a scan of the actual Blu-Ray back surfaced, so I could get the specs and running times right.
When choosing images for the back I wanted to, like I always do, feature as many different characters as possible. I made a point of including Jar-Jar for the first one. It's kind of tongue-in-cheek, but also that I feel sorry for the guy getting the short end of the stick from everyone. I like him just fine, and if there was room I'd have put him on the spine just to spite the haters. That's also why the Ewoks are centered on the Jedi cover. Come on, who doesn't love the Ewoks? Really. I mixed some lesser known photos with the same, stale PR photos we've seen in every article about Star Wars for the last thirty years. Usually I'd avoid them like the plague, but that Falcon cockpit shot from ANH is pure nostalgia.
As always I used Illest Villains template for this, but for once I redid the legal copy to reflect the actual Star Wars property. I added the artwork credit for Drew Stuzan, as well as a Package Design credit for myself.
That's it. Took me three whole days. A custom three-disc for the bonus discs is forthcoming, but for now this is all I have. If you appreciate these long write-ups for my covers, let me know. I enjoy writing about them just as much as making them. I'd love to read about other designers' processes as well.
Okay, High Rez JPEGs of these are available by PM.