To start, my initial draw to her was that she seemed normal, not a typical slick politician. Then I started listening to her views, I agree with pretty much all of them. Anti-abortion - check, anti-hate crimes laws - check, pro-death penalty - check, anti-big government - big check, anti-gun control - check, devoted mother and wife - check, energy independence - check. If you read Sarah Palin's book and listened to her interviews you'll know that she is hammering away at one simple idea: commonsense conservatism, something I can certainly support.
http://www.ontheissues.org/sarah_Palin.htm
Put on top of all that, I simply like her approach, I like that she pisses off liberals so badly, that tells me they feel threatened by her. If she was so "ignorant" and "without merit" then they would ignore her, like they do Ron Paul.