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There are several huge reasons why there will never be a better time than now to restore the unaltereds and get them out there, but the biggest reason imo is so they can heal the division in the fandom as lovelikewinter said. They need to finally put this matter to rest so they can move the **** on with the franchise.
Also, I just don't see a more appropriate time to release it after Episode VII. This isn't Tron: Legacy where they didn't want people to be reminded of the original movie. This is Star Wars we're talking about here, the most successful franchise of all time. Putting out the unaltereds on blu-ray so everyone can spin them up during the wait for Ep7 is a no-brainer.
Could they continue keeping it in their back pocket for later? I guess, but it would be a little awkward cross-promoting with the spin-offs and sequels.
Even from a more general standpoint I don't see the point of waiting. Physical media will only continue to lose its foothold, although I'll admit Star Wars is something people will probably always want a physical copy of. My nightmare scenario is Disney deciding to finally release a restored OOT ... but only as a download.
News of a 4k blu-ray format hitting the market by the end of next year has quelled those fears for now. It's a sign that physical media is sticking around for at least a little longer. I'm not gonna get my hopes quite this high up, but how epic it would be if Disney decided to put out this 4k restoration on 4k blu-ray day-and-date with a regular blu-ray.