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Will the forthcoming “filmmaker mode” standard apply to colors/brightness/contrast or just to other picture settings like the soap opera effect?
It will apply to everything. Apparently the main push behind building in a “filmmaker mode” was making sure the soap opera effect was turned off, but otherwise this seems to be pretty much the same as the movie/cinema mode pretty much all hdtv’s already have.
It’s also important to note, as discussed upthread, that even this new “filmmaker mode” won’t be the same thing as a proper calibration. Hopefully it’ll mean every tv with it built in will be as close as possible to calibrated “out of the box” at the push of a button, but the only way to know for sure that all your settings are exactly where they should be is by breaking out the scopes, taking measurements, and adjusting everything accordingly.