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Originally posted by: Asha
I've been wondering if Lucas isn't trying to orchestrate a "New Coke vs. Old Formula" outrage.
Some people dismiss it as conspiracy, but there's a good bit of evidence that suggests the release of "New Coke" was an intentional ploy to inspire people to DEMAND the original formula be re-introduced. And that's what happened ... the "New Coke" was quietly phased-out and the so-called Original Formula (which wasn't actually the same because it now contained corn syrup and was missing its trace cocaine elements) ended up closing the gap in the Cola Wars.
I thought of it myself, but the New Coke rejection thing wasn't really planned. The SEs, on the other hand...