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The other day I walked into a coffee shop during an apparently very slow part of the day. As I approach the counter, the very cute and very bored looking barista behind the counter says, "Buy somethin' will ya?" I smile and ask, "Legend of Zelda?" She grins back "Yep". I order my coffee, we flirt a bit, and I leave.
It is awesome because we connected through a silly video game we both used to play as kids. A piece of our past we shared with one another, despite never having met before. If I hadn't gotten the reference, I would have just thought she was playfully pleading with me to buy something because business was slow and she was bored. That is the fun thing about references, they go over the heads of most, but occasionally score you some fun interaction with somebody else who is familiar with the reference.
Things like, "Beam me up Scotty" or "May the force be with you!" are lame as references because everybody, even those with only a vague idea of what Star Trek or Star Wars are about, know what they are references to, and will on occasion use them. And so it is with the internet, suddenly all references start to become like "May the force be with you!" Meaningless. Suddenly everything falls into the gross little category of "meme", tired old jokes that are told again and again and again and again and again and again and again only because someone once thought they were funny, and so therefore must be funny still.