I had never heard the quote and assumed someone put it over the wrong Sam Elliot character or something.
Nah it’s a really annoying thing people were doing for a while: put an unrelated phrase on an image of an actor or a character they played, I assume to add legitimacy to the phrase.
It was really popular to do with Will Ferrell a while back, but it seems to have died out a bit. It got under my skin because A. The person in the image didn’t say it, and B. People will think that person actually said that.