While Star Wars never left the public eye, it wasn’t much of a kids thing between 1985 and 1995 (the dark times). There were no toys in the stores, but there were novels, graphic novels (not comic books), and HARD video games.
I would argue Star Wars matured into an adult fandom at this point. And as hard as it’s tried to go back to being just a kids thing, I don’t think it can.
There were some bendy figures (kind of like Gumby) in 1993. There was a small trickle of items during the lean period, because I saw these non posable PVC figurines in the gift shop next to Star Tours. (Droids and Ewoks cartoony style, but also a Chewie.) They also had a lot of exclusive t shirts. There were also 3D SW comics put out by a company called Blackthorne between '87 and '88. I think there were only ever three issues of that. Only place I ever saw them for sale was at Disneyland.
The older novels were never out of print, but there were no new ones before Heir To The Empire in '91.
I don’t think Don Post ever stopped cranking out SW masks during that period.