Originally posted by: The Bizzle
No, the request was that no more than three trailers total could be attached. 20th Century Fox, realizing this, created a trailer that combined two different combination of 3 30 second ads: Titan AE, The Beach, and either Anna and the King, or Fight Club. So that way, they could get 3 times the trailer exposure than any other company that happened to get their trailers attached to the movie. The 30 second triple trailer idea was all 20th Century Fox, not Lucas.
Not that it really mattered. Lucas also requested that only THX theaters play his movie. Neither request was followed by all the chains. Many of them attached 5 or 6 trailers, and a lot of those screenings were in theaters NOT certified by THX. Although a lot of theaters scrambled to get their screens certified in time.
Remember when TPM came out and Lucas said all the trailers in front of it had to be 30 seconds or less? What an ass!
No, the request was that no more than three trailers total could be attached. 20th Century Fox, realizing this, created a trailer that combined two different combination of 3 30 second ads: Titan AE, The Beach, and either Anna and the King, or Fight Club. So that way, they could get 3 times the trailer exposure than any other company that happened to get their trailers attached to the movie. The 30 second triple trailer idea was all 20th Century Fox, not Lucas.
Not that it really mattered. Lucas also requested that only THX theaters play his movie. Neither request was followed by all the chains. Many of them attached 5 or 6 trailers, and a lot of those screenings were in theaters NOT certified by THX. Although a lot of theaters scrambled to get their screens certified in time.
Then please explain to me the 30 second Austin Powers 2 trailer I have in my posession that played on TPM? Or The Generals Daughter? Or Wild Wild West? They all came in the cans for The Fandom Penance and had labels affixed that said they were only for TPM.
Neil