Mark’s Down On Your Syntax said:

yhwx said:
I wonder what’s the “target demographic” for white cars.

Owners of, or people with shares in, car washes?

People who wish to identify and take responsibility for the bugs they kill?

Snowy country-based folk who like to keep a low profile?

People who live in the desert know that a white car reflects sunlight (and thus heat) much better than other colours.

Not that your dashboard won’t still be 203 degrees Fahrenheit when you get in after a day at the shops, but it could be worse.