I just read recently about how some groups want it rereleased in theaters every Easter just like Chaltab said. But this, of course, would be dependent on demand. I get the feeling that any repeated rerelease will only happen in maybe a few select cities and that's it for like one or two weeks around Easter for one or two showings a day on a single screen and that's it. It will likely be a case where the theater itself actually purchases a copy of the film to keep. Kinda like that theater in Atlanta that always shows Gone With the Wind each year. It won't be enough to really affect its overall theatrical gross. Beyond this year, that is. This year's rerelease will bring in some cash, like I said. But only enough to bring it to #2 overall.

What would be funny is if Cameron decides, upon reading this plan, to go ahead and release his upcoming DVD recut of Titanic in theaters first to bring up the overall take to secure its lead on Passion. I know he's got a new DVD set of the film prepped for this year. It would be funny if he pushed back the retail release and put it in theaters. Maybe go IMAX or something.