Celebration Europe poster:
Hmm, why does all the conventions get all the cool classic-style posters while the theatres end up with those generic photoshops?
Marketing reasons, I’m sure. If nothing else, it’s cheaper to pay some intern to photoshop some promotional images together and bash out a poster in fifteen minutes than it is to pay someone like Drew Struzan and then have to wait for a few weeks.
I HIGHLY doubt “some intern” did the poster photoshop job for the most anticipated movie of all time (TFA). Lot of time was put into that.
Hyperbole. =P
I know it’s not just tossed to some unpaid intern, obviously. It’s just always more costly to hire an outside artisan to work their craft by hand.
Plus, people these days (i.e. filthy Millennials) expect posters to be what they are now.