I think there’s a difference between just putting an overly strong female protagonist with a love triangle in a movie because it’s all the rage since twilight and hunger games and just making a well fleshed out, relatable main character who happens to be female, which TFA did very successfully in my mind. What was brilliant about the marketing to me was that they really made you feel from the trailers and tv spots that Finn was going to be the main character, only to surprise you with an amazing female protagonist in Rey.