He’s playing a character, like the Angry Video Game Nerd. Maybe the character isn’t to everyone’s taste, but generally valid points are made through the medium.

It’s like the RLM reviews of the PT. I can’t stand most of the “Plinkett Interludes” in the videos. I don’t enjoy seeing what amounts to a short film comprised of blurry footage of pizza rolls and women chained in a basement full of discarded Star Wars toys, but damned if the review portions of the videos themselves aren’t spot on. It’s mostly the same with other characters like the AVGN (and I assume Nostalgia Critic, but I missed out on him over the years).

Edit: Apologies if this comes off sounding like I’m saying you have to like the character because it’s a character, because that’s stupid. I’m just bitchy tonight and it’s very late.