The stop bullying campaign, while impossible to make completely successful, does kind of work though. All my years in school I was never once bullied and, while I can think of a some cases of bullying that I was aware of, there were never any “bullies” and people generally knew that beating other kids up wasn’t cool and making fun of other kids usually just got you in trouble.
Now cyber bulling, that’s a whole other thing. Don’t know how they’re dealing with that, I was getting out of school when that was just starting to pick up speed (and my high school had no idea how to control it).