There was a huge uproar here in Chicago when the Bears organization considering selling naming rights to the redesigned Soldier Field. People were up in arms and rightfully so. Then they backed down a little bit and suggested trying something like Baltimore does with Oriole Park at Camden Yards and allowing some company to come in and the name would be XXXXX Park at Soldier Field. I don't think that flew either as the stadium just finished its second year of existence and it's still just Soldier Field. Hopefully renaming will never happen there.