Anchorhead said:
No doubt it’s baffling when seen 38 years later, but at the time it wasn’t. Star Wars wasn’t the grand visually Rhyming entity created by the genius Ring master Lucas * genuflect *. It was just a single story in a single film. There was no Original Vision™, so this was the third story written to expand the Star Wars universe. I’ll research, but Star Wars may have still been playing in the theaters at the time. It was that big of a deal.
Okay sorry, let me rephrase; The fact that there is a Star Wars Christmas special isn’t surprising… but literally every single creative choice in it is so logic-defyingly awful that I can’t imagine how anyone could have read that script and said “Okay, I have no problem with the idea of having my name associated with this product”. Or that anyone could have written that script in the first place…