Jay, as I see it, the first issue here is content, and when I think of content, I first think of news stories and such. That should be "easy" to do and should not take a long time. I mean, look at AICN, what are they, if not only stories? Bring bright new content every once in a while, and you'll have readers, who'll return again and again. Of course, other sorts of media could be explored later - remember when I mentioned the "Bowling for Coruscant" documentary idea?

You are also concerned about the financial problems this website is getting to you. Wow, I didn't know it took 1000 dollars a year (almost 85 dollars a month!) to keep it running - not to mention all the time spent on it. An obvious solution for this would be banners and advertising. It would not generate much income, but it could be enough to cover your costs. You could also do something like "paypal", although I'm not sure it'd be such a good idea (by the way, I'm willing to donate if it's necessary to). And another idea would be to commercially explore the "originaltrilogy" brand, like with t-shirts and such - like PvP and Penny Arcade, who sell through thinkgeek.com.

Anyway, I'd be glad to help and participate on this. Although I'm known for my language barrier mistakes, I'm actually good writer, so I could help you with that - star wars news from the deep south, perhaps, eh? I could also work on html or web programming if you need someone to (I'm not too familiar with coldfusion, but it can't be too much different from asp, asp.net or jsp...)