Don't know if this has come up yet or not, but "Elektra" is bombing badly at the box office (it actually got beaten by "Racing Stripes" in its first weekend!). This prompted the magazined Entertainment Weekly to write an article on whether or not there's any future for "superchick flicks" and the article went on and on about how "Elektra" failed because it's cheapter to just stay home and watch Jennifer Garner do the same schtick on "Alias" and how there aren't any good models for "superchick" movies to follow and how male members of the audience are scared of scantily clad dominatrix women.
How about trying "Crap is crap, and people won't waste their money on seeing crap?"